Profile

Hugo leads the Business Development, Marketing and Communication department. He is an attorney with more than 15 years of experience working in the US, Europe and Latin America for a wide range of clients ranging from individuals and SMEs to regional and global corporations. His focus is on understanding clients’ needs and designing business and legal consulting strategies seeking to solve their challenges.

Studies:

• Master of Public International Law, University College London, United Kingdom
• Fundação Armando Alvares Penteado Law Program, FAAP, São Paulo
• Law degree (J.D. equivalent), ITESM, Monterrey

His working languages are Spanish, English, Portuguese and Italian.

Experience

Early in his career, he collaborated as in-house counsel for one of the largest industrial real estate developers in Mexico. Subsequently, he worked in the legal services and investment funds industry in London. He has held various leadership positions relating to business development, litigation finance, financial services, global mobility and government relations. In his seven years in the UK, Hugo gained valuable international experience in handling global initiatives and complex legal matters, particularly in commercial litigation and antitrust matters. Prior to joining GC, he managed numerous legal projects in Miami and Brazil.

Hugo has extensive experience in building teams from the ground up, particularly in business development matters, and frequently takes the lead on relevant issues with key industry players, including relationships with various law firms around the world. He is a strong advocate for the role that business professionals play in the legal sector and has experience in legal operations and strategies spanning a wide range of sectors and clients. Hugo is currently co-editor of The Legal Industry Reviews in Mexico, one of the most prestigious legal publications in the world.

Academic and Publishing collaborations

• Article: “Adapt or die: the endless journey that is law firm culture”, published by PSMG Centrum, May 2024
• Article: “Gonzalez Calvillo, leading law firm in Mexico with a global vision”, published by PM Magazine, May 2024
• Article: “The outlook for renewable energy investments in Mexico improves”, published by Energía Estratégica, May 2024
• Panel: “Empowering Business Development & Marketing: How Lawyers can Help their Non-Legal Departments Help Them”, NYSBA, October 2023
• “Doing Business In: Mexico”, published by The Legal 500
• “Formalizing Business Development in a Law Firm” – Passle’s CMO Series Podcast EP132
• Article: “Breaking into Mexico’s Legal Industry: Considerations on the phenomenon of Third Party Funding”, published by Revista Industria Legal, October 2023
• Article: “It takes BD to Tango”, published by PSMG, July 2023
• Special Edition of Marketing and Business Development for lawyers and firms, interview published by Industrial Legal Magazine, November 2022
• Article: “No more ‘business as usual’: Why law firms are rethinking BD”, Mexico Chapter, published by Multilaw, September 2022

Professional Organisations

• American Bar Association
• International Bar Association – Law Firm Management Committee / Business Development & Marketing Subcommittee / Latin American Regional Forum
• Legal Marketing Association

Recognition

• The Legal 500: Marketing Team of the Year-Nominated Firm-Mexico Awards 2024, Mexico Awards 2023
• Multilaw Awards 2023: Best Business Development Initiative of the Year