Franchise Protection: Key Insights from an Intellectual Property Perspective

In the franchise industry, protecting intangible assets is crucial to ensuring long-term success and business continuity. In this interview, Alberto Pliego, Intellectual Property partner at Pérez-Llorca, explores the most relevant legal aspects of franchise protection, covering everything from the importance of trademark registration to properly structuring contractual agreements. He also shares key strategies to prevent disputes and secure the value of intellectual property in this business model.

Watch the full interview here.